| The BT
Piper |
 |
On 2nd April 1991, the BT Piper logo was introduced and three signs,
each measuring 5 by 10 metres, aligned 120 degrees apart were unveiled. At
night, the translucent signs were each backlit with 160 fluorescent tubes,
making the Tower an easily identifiable landmark.
In this photo, two of the three separate lightboxes can been discerned.
Years later (in 2004) these three lightboxes were to be formed into a single
continuous projection screen.
|
Under
Wraps |
 |
From December 2003 through March 2004, extensive work took place to transform
the signage at the top of the tower.
Ben Verwaayen, BT's chief executive, said: "The BT Tower is a communications
icon and a prominent landmark on the capital's skyline. It is also one of
the most visible representations of the BT brand. When we launched the new
identity last year (2003) we said that we would roll it out over time, so
I am pleased that the time has come for the new colours to shine out from
the BT Tower."
The 'connected world' logo was designed in 1998 for BT Openworld by Wolff
Olins and adopted in 2003 as the logo for BT.
"The tower's new signage, which replaces the previous 'piper' design, is
a three hundred and sixty degree structure featuring constantly changing
illuminated colours drawn from the company's 'connected world' identity."
|
Going
Global... |
|
 |
NR0415: March 29, 2004 London skyline now more stunning than ever.
A dazzling new look for one of London's most famous icons, the BT Tower,
will be unveiled tonight when a brand new sign and
lighting scheme at the top of the building is switched on at 8pm.
Developed for BT by Wolff Ollins, the "connected world" globe was originally
used exclusively as the logo for BT Openworld. However, on 7th April 2003,
this logo was adopted as the new BT corporate image. But it was not until
29th March 2004 that a representation of the logo appeared at the top of
the Tower. The realisation of the project involved many months of planning
and implementation...
|
|
|
Special
Campaigns |
 |
BT occasionally takes part in special campaigns which involve lighting
up the Tower, usually in quite a spectacular way. Here is a case study for
Comic Relief 2003.
|
2012
Olympics |
20th December 2004: BT Tower light-show caps 2012 Day celebrations
"A dramatic light-show on one of London's most distinctive landmarks has
provided a memorable finale to the capital's 2012 Day celebrations.
A huge 'Back the Bid' message was projected on the BT Tower. The eye-catching
stunt, which was co-ordinated by London 2012 Premier Partner BT, was just
one example of the 2012 Day activity carried out by the bid team's corporate
partners to help drive public support to the £1M target."
See www.london2012.org/
for more details about the 2012 Olympic Bid.
|
|
