The Post Office TOWER... A Communications Icon 

The scene in the crowded foyer as visitors queue for the busy lifts.

London's Top People:
Derek Dewey-Leader goes to the Post Office Tower to meet the staff who meet the public.


In the first three weeks more than 50,000 people visited the Tower, 5,500 of them on Whit Monday (1966). In the first week visitors put £160-worth of sixpences in the seven telescopes on the observation platforms for a close-up look at famous landmarks.

Photo: The scene in the crowded foyer as visitors queue for the busy lifts.

[Article reproduced from the Post Office Magazine July 1966]

| EXIT |

The Royal Visit

After being met in the VIP lounge by Mr Anthony Wedgwood Benn, the Queen toured the Tower and had tea in the revolving restaurant with the Postmaster General, Sir Billy Butlin and his son Mr Robert Butlin.
The Royal Visit
Mrs D.F. Westmacott, Chief Supervisor at the Tower's Museum exchange, was among those presented to the Queen when Her Majesty paid a private visit to the Tower two days before its official opening.

Also pictured are Mr W.L.N. Newman Tower Engineer (left), Mr A.B. Harnden, LTR Director, and the Postmaster General (right).

They come in their thousands to London's 620ft -high Post Office Tower, to look at the capital from an observation platform three times higher than Nelson's Column and buy miniature Towers at what is probably the only Government-run souvenir shop in the country.

The guardians of the Tower are a new corps of Post Office staff, some with their own special maroon uniforms and designations previously unheard of in the Civil Service. A former barmaid, a waitress who used to serve VIPs at Buckingham Palace garden parties and a sprinkling of long-serving Post Office staff make up the corps.

In the first three weeks more than 50,000 people visited the Tower, 5,500 of them on Whit Monday. In the first week visitors put £160-worth of sixpences in the seven telescopes on the observation platforms for a close-up look at famous landmarks.

Tower Manager Mr Frederick Joyce, 51, started in the Post Office as a Boy Messenger and up to a short time ago was dealing with Centre Area telephone accounts.

Diplomacy is an important part of Mr Joyce's work, explaining to visitors that the Tower is primarily an operational unit and that engineers as well as sightseers need to use the lifts, and that, because of limitations of space, they cannot get a cup of tea on the observation platforms.

Mr Joyce's three assistants are Mrs Vivienne Hunter, who looks after the Tower cash accounts and special visits, Mr G.V. Grender, Accommodation Officer with responsibilities for cleaning and maintenance, and Mr Douglas Allingham, who was seconded from London Telecommunications Region Headquarters as Project Manager. Among Mr Allingham's special responsibilities were the organisation of the Tower for the public opening and finding out how the Tower's two shops should be stocked.

Mrs Pat Godden is kept busy at the counter of the two souvenir shops in the Tower foyer.
Mr Allingham...

"No one had any experience of running this sort of souvenir shop and I had to work on instinct," he said. "Such items as miniature Towers and picture postcards were planned by the Post Office Public Relations Department. I bought in leather goods, stainless steel items and a lot of small things for the children."

Photo: Mrs Pat Godden is kept busy at the counter of the smaller of the two souvenir shops in the Tower foyer.

In two weeks 1,5000 plastic Towers were sold. Other lines include colour transparencies, a cine film taken by GPO staff, stamps with a special postmark, crayons, pencils and pens.

When Mr Joyce has his full complement of staff he will have three Tower supervisors and 21 attendants responsible for the comfort and safety of the visitors.

Going up! Working the lift - Mr Bill Walters.

The Tower is open Monday to Friday from 9.30am to 9.30pm and at weekends from 9am to 9.30pm. Some restaurant visitors do not leave until nearly two in the morning and one lift has to be kept operating for them and an attendant has to be on duty on the observation platform until the last diners go.

Photo: Going up! Working the lift- Mr Bill Walters.


Cashier Mrs Hilda Goodwin at work in the ticket office.
Many valuable lessons were learned during a ten-day dress rehearsal of the arrangements in which some 40,000 Post Office people played their parts. Batches of tickets for visits to the Tower were sent to heads of various departments in London for distribution or ballot. Staff were asked to pay a nominal charge of a shilling to test box office arrangements. The normal price is adults 4s, children 2s.

Photo: Cashier Mrs Hilda Goodwin at work in the ticket office. She handles 5,000 tickets a day at peak times.

The Tower staff learned how best to control queues and a system was devised for allowing engineering staff to travel in the lifts. It was also found that it paid not to restrict people from entering the foyer because of the roaring trade done at the shops!

Behind the shop counters is a cheerful staff of salesmen and women, among them Mr Richard Roberts, 41, who used to be a ship's navigating officer. Now he sells souvenir magazines by the hundred at 2s 6d a time.

Saleswoman Mrs Aida Marlow has been in the Post Office 12 years. She was previously a Sorter. Manageress of the shop is Mrs Joyce Jeffree, who used to be a recruitment officer at Regional  Headquarters and has been a barmaid. Another new recruit is saleswoman Mrs Pat Godden who used to be a waitress at Buckingham Palace garden parties.

View from above.
Tower supervisor Mr George Thompson, 55, former Postman at South Western District Office, likes his smart maroon uniform and peaked cap. "I always knew my London well but I've got to know it even better pointing out the landmarks to visitors," he said. "The Americans ask the most questions."

Photo: For the moment they are London's top people. The sprawling city is far below them.

An added attraction is the five-colour plastic mural, 42 feet wide, which lines the wall of the foyer. Designed by Henry and Joyce Collins, it shows the Tower's key role in the development of Britain's trunk telephone network.

The Tower's fountain.
But the future that is fast becoming an international attraction in its own right is the pleasant little pool and cascading fountain which visitors pass as they leave. During the ten days of staff visits someone threw a penny into the pool. Someone else followed suit and a new custom was created. Now hundreds of visitors sit beside the pool, toss a coin in the fountain and, perhaps, make a wish.

Photo: This is yet another tourist attraction - the Tower's fountain.


Tiny Towers...
Photo: Tiny Towers pictured just off the production line at one of STC's (Standard Telephones & Cables) factories near Sidcup.

Tower Supervisor Mr George Thompson
Photo: Tower Supervisor Mr George Thompson sits at the control of the lifts. He wears the specially designed uniform.


FOUR former Postmasters General had a reunion at the Post Office Tower before it was opened to the public. They were the guests of present Postmaster General Mr Wedgwood Benn at a luncheon in the revolving restaurant.

Earl Listowel who was PMG in 1945, Mr Ness Edwards, 1950, Mr Ernest Marples, 1957, and Reginald Bevins, 1959 were there. Two other famous Postmasters General, Earl Attlee and Lord Hill of Luton were unable to attend.

Footnote:

The title of "Postmaster General" was abolished under the Post Office Act of 1969. A new public authority governed by a chairman was established under the name of the "Post Office." The position of "Postmaster General" was replaced with "Minister of Posts and Telecommunications".



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Acknowledgements

"The Post Office Magazine" July 1966 price 3d.


Compiled by Light-Straw © 1997-2009