Cakes and Biscuits

Cakes and Biscuits
	Like most products the branding, colours and packaging of cakes and biscuits have changed over the years, each time to present a fresh image to the discerning consumer... Shown opposite, 'Jacob's biscuits for cheese' present a well known brand in stylish packaging.
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Cakes

Mr Kipling, [www.mrkipling.co.uk/] exceedingly good chocolate chip cake bars.

Mr Kipling, Cake Bars , pre 2005

In an ever changing marketplace, the packinging and branding is continually evolving in an attempt to maintain market share.
From about February 2005, the red packaging was changed to light brown...

Mr Kipling, circa 2005

Later during 2005, the light brown packaging was replaced by the reddish brown flashed packs...

Individuals - 5 Chocolate Chip Cake Bars
And from about March 2006 the packaging then changed to blue, with the introduction of 'extra chocolate chips' and the confirmation that the bars are 'Individuals'- ie singley wrapped.

Mr Kipling - Exceedingly good cakes
Individual cake bars

Cadbury's Flake Cakes Cadbury's Flake Cakes

Not just cakes because Lyons also Maid ice cream and LEO computers!

Read about the history of Lyons.

Notes:

Hovis is a registered trademark of Rank Hovis Ltd.
RITZ is a registered trademark of Nabisco, Inc.
The 'Jacob's Crackers' logo is a registered trademark of The Jacob's Bakery Ltd (UK) and & Jacob Fruitfield Ltd (Eire).
Since September 2004, Jacobs are part of United Biscuits.

Links

www.nicecupofteaandasitdown.com/

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All logos and trade marks are the property of their respective owners and are used on the Light Straw site(s) for review only. Students and researchers are recommended to make their own independent enquiries as to the accuracy of the information contained therein.


	In an ever changing marketplace, the packinging and branding is continually evolving in an attempt to maintain market share. From about February 2005, the red packaging was changed to light brown...
	Later during 2005, the light brown packaging was replaced by the reddish brown flashed packs...

	And from about March 2006 the packaging then changed to blue, with the introduction of 'extra chocolate chips' and the confirmation that the bars are 'Individuals'- ie singley wrapped.