|National Savings Movement
Save and Prosper
|| EXIT | Introduction | Advertisements | The War Savings Campaign | The Awards | Final Savings ||
The National Savings Movement grew from volunteers who were organised into Local Savings Committees, which in turn, were supported by national committees and civil servants. Savings products were sold directly to the public and the funds were sent to the government. The range of products included, saving stamps, certificates, and bonds, which were provided not only by the Post Office Savings Bank, but by other banks and financial institutions, such as building societies. The Movement was a large scale scheme to promote saving in all its forms and the local volunteers were recognised for their dedication by the issuing of 'long service awards', which were simply named 'National Savings'.
The War Savings Campaign
To support world war II (1939-1945) the War Savings Campaign was set up by the War Office in November 1939 and Regional Savings Committees were reorganised. War savings were not only limited to the purchase of certificates and bonds, but also used local collections to raise money for aeroplanes, tanks and any items which were urgently needed for the war effort.
From 1940 onwards, local savings weeks became regular events with poster campaigns used to support the cause. This list of posters [source www.sussex.ac.uk/library/] illustrates just how prolific the campaigns must have been.
Printed by HMSO for National Savings Committee
Local volunteers were recognised for their dedication in operating the savings schemes by the issuing of 'long service awards', which were simply named 'National Savings'. Awards were issued by the National Savings Committees for periods of 1 to 45 years service.
Brigadier Sir John Anstey was vice chairman of the National Savings Committee in 1968 and he worked to reform the Movement at a time of high inflation when the public was keen to invest in index-linked products.
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Light-Straw. Page last updated September 2012.
With thanks to Ron Leake for suggesting 'National Savings'.
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